POOR DESIGN
https://www.discountbedsbelfast.co.uk
Overall Design:
Ranking 4 out of 10
This website has a very outdated look. It seems disorganized and it is a little bit difficult to navigate. There are many distracting features on the side of the main page which creates a busy and clustered feel. There are not many pictures that immediately catch the eye and the primarily purple color scheme makes the website look boring and old. Lastly, the font is very standard, making the site very plain and boring. Because of this look, it looks as if the product that is purchased will arrive not looking anything like the picture.
Navigation:
Ranking 4 out of 10
The navigation features are located at the top of the website pages and consist of twenty different pages to visit. It is very crowded as it offers practically every product they sell right at the top. It is helpful to be able to see a list of the products available for purchase, but it also looks like a big cluster at the top of the page. Also, there is no search option, which is a problem because there is no way to look for specific products that a person may have in mind.
Functionality:
Ranking 5 out of 10
The site does have many furniture options, specifically in the bed and mattress area. There are several pictures so a customer can look at many options of what they would like to purchase. The website’s main page contains all contact information, the address, and ways to follow the company on social media, which is incredibly helpful for customers with questions. A huge problem with the functionality, though, is the process of purchasing an item is very difficult to figure out, making it more likely that customers will shop somewhere else.
Content Quality:
Ranking 4 out of 10
The quality of the content in this website is very inconsistent. There are some images that look professionally taken and very aesthetic while others look to have been taken on an older phone camera. This makes it difficult to know whether or not the product is nice or perhaps used.
Site Effectiveness:
Ranking 3 out of 10
This website does include some nice-looking products and makes the contact information clearly available for customers to use. On the other hand, some products look old or used and the process of actually purchasing an item is not obvious at all. This makes the website completely unattractive to any consumers using the site.
EXCELLENT DESIGN
Overall Design:
Ranking 9 out of 10
This website looks very neat and put together. All the colors coordinate very well and the design for the tabs and the photos is aesthetically pleasing. Every one of the images looks professionally taken and beautifully organized to be with its category. Lastly, the style of the website makes it look like the products are of great quality.
Navigation:
Ranking 10 out of 10
The navigation bar is very easy to locate because it is directly at the top of the webpage. The different options for the separate pages are very clear and specific. If a customer were to hover their mouse over a tab, it would display even more specifying options so the product they are looking for is easier to find. Also, the search bar is also found right at the top and is very helpful in finding the way through the website.
Functionality:
Ranking 9 out of 10
This website is very easy to use and shop on. It clearly shows all of the store’s products and makes the ordering process easy to figure out. All of the services offered are listed at the bottom of the website along with ways to communicate with the store. This makes the overall shopping experience smooth and pleasant for the consumer.
Content Quality
Ranking 10 out of 10
As mentioned above, all of the images are very well done, and all of the colors complement each other making the website look very visually appealing. The font size and style are properly used for different aspects of the website. All these details make the website look organized and inviting for potential customers.
Site Effectiveness
Ranking 9 out of 10
The goal of this website is to draw in customers to buy furniture. This goal is surely accomplished due to the very interesting, aesthetic, and organized photos and navigation bar. These helpful features make it more likely that customers will make a purchase using this website.